How To Advertise Your Business On Google For Free

It’s common information that you can promote your business for free using social media platforms like Facebook, WhatsApp TV, etc.

How about I tell you that there’s a way you can freely advertise your business on Google, for free?

In this post, I’ll show you how you can make your business appear on Google’s SERP without paying by creating a business profile.

Take note of the following:

• Google – Google is a search engine where people go to ask questions. Google answers question by listing websites/blogs that have content related to questions asked on the SERP.
• SERP (Search Engine Result Page) – If you search something on Google, the page that lists the result of your search is known as SERP. SERP is where your business will appear after listing.
• Listing – This is you telling Google, ‘Oh, I have a business and I want you to display it on SERP whenever people search for what I sell or offer’. When somebody searches for something related to the product or service your business offers, Google will then display your business on the search result page.

Pay attention as I walk you through the step by step process of listing your business on Google search and map for free.

Firstly, you must be logged in into your Google account for you to create a profile for your business.

After you’ve logged in into the account, visit https://business.google.com/create.

On this page, search for your business name.

Note: If your business appears to be registered by someone else, check the Frequently Asked Questions section of this post to resolve.

If you can’t find your business, click on ‘Add your business to Google’ link.

Input the name of the business you want to register and enter the category of your business in the ‘category’ input field, then click next.

If you have an office or a physical store where people can visit, click the ‘yes’ radio button, then click next.

Note: the location you provide will be visible to anyone that searches your business on Google search or map.

Fill in the above fields correctly. Ensure that’s where your store or office is located, then click next.

Click adjust and drag the location icon to the exact place as described in the address you provided, then click next.

Click yes if you do home service or you deliver product through a courier service, then click next.

(Optional) Here, you may want to add specific places (home or office) you make deliveries to, then click next.

Fill in your phone number. Does your business have a website? If yes, fill it in, then click next.

Google has to make sure you’re the one who manages the business you’re registering by asking you to verify the phone number you provided.

You have two options:

Phone code: a code will be sent to you through text or voice call to the phone number you provided.

Business video: Make a live recording of your business location and equipment you use.

After following the steps above, your business will be reviewed within a week.

If your business is verified, you will begin to appear on Google’s SERP.

Frequently Asked Questions

Is listing my business on Google free?

Yes, absolutely.

What do I do if somebody has registered my business?

In case you received a message that somebody has registered your business, don’t fret. Click the business profile.

Under the business profile, click ‘Claim it now’.

You can now request access from the profile owner by clicking on ‘request access’.

Fill the form and click submit. A mail will be sent to the profile owner asking them to contact you.

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